A few days ago, the influencer María Pombo collapsed a central street in Seville. A meeting promoted by the Madrilenian in a young fashion clothing store was the reason for the tumult. The impact of the event is a clear example of the importance of the current success of influencer marketing. Companies know this, perceive it day by day and continue to promote these formulas to make themselves visible to customers. They are the new idols and they have arrived to make brands grow (and sell). Many young people from Seville had red notes on a Saturday last November.
A meet & greet an outing with María Pombo at the Noon fashion store has brought together more than 1,000 people in the central Rioja street. The fashion brand is in full commercial expansion and has begun to promote the opening of its Saudi Arabia Phone Number new stores with an influencer marketing action, led by María Pombo. Success was guaranteed by the numbers handled by Morata’s ex-girlfriend: María has more than 900,000 followers on the Instagram social network. Likewise, more than a year ago, the instagrammer Dulceida also caused a similar uproar in the city of La Giralda. And it is that brands know that influencer marketing has positive results.
In fact, 86% of companies bet on this sales technique and 94% of them find it effective. This technique is based on an advertising campaign that connects brands with consumers without using traditional digital advertising channels. Influencers are key pieces, due to the use of their influence on a segmented audience. Due to companies’ commitment to this marketing technique, it is expected that 50% of brands will increase their budgets to capture this type of campaign during 2018. But we must take into account various aspects to be successful in promoting a campaign of this type. Not everything goes, nor is it correct in the world of influencer marketing.