Facebook is going to be one of your main tools to generate brand image on the Internet. The social network has become one of the largest digital giants, with millions and millions of users entering it on a daily basis. Therefore, today I am going to tell you how to optimize a Facebook fan page . We have all used the social network (some more and others less, but we are all familiar with its environment). That can lead to a very common mistake. It is a mistake to believe that managing a brand page is the same as a personal Facebook profile The most basic thing you should know is that if you want to have a presence on Facebook as a brand, you should do it from the Fan Page and not from a personal profile.
The first reason is because Facebook wants it that way and can close your account if it detects that you use a profile as a brand. But, in addition, as a Fan Page you will have access to a series of advantages: The most important: you will be able to access the Facebook advertising platform , which Armenia Phone Number will allow you to publish ads with the powerful targeting tools of Facebook Ads. You can also make ads on Instagram. You will have access to tools that will allow you to analyze and get to know your community better . The number of followers you can have is unlimited , whereas as a “person” you can only have 5,000 friends. Once you reach that number, you will have to become a page.
You will be able to program publications and you will have more editing possibilities , such as canvas . 5 tips on how to optimize a facebook fan page . Choose a good name Perhaps the most important element to correctly position your Fan Page in the eyes of search engines, both Google and Facebook itself. It is especially important. The most normal thing is that you use the name of your brand, but if it is possible and it is not very “spammer”, you can try to include a keyword that directly relates you to your activity. It is better that this keyword goes at the beginning of the name, since Facebook will position it better. That is to say, it is better to put Lawyers than Lawyers”.