Senior living organizations are no strangers to complexity Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. They need marketing and leads too! In any organization I’ve ever been part of or consulted with, there have been a limited number of marketing initiatives that could be tackled. There are never enough resources to do everything you want to do and accomplish at once (and then there’s that crazy list of things you want to do someday that just keeps growing.
Because of this reality you simply focus all of your efforts at the corporate level and with every community in your portfolio at the same time with the same amount of vigor. There aren’t enough hours in the day. You have to prioritize. What do Belarus Phone Number you do now and what will wait until later? Where do you start? How do you decide where to focus your time and energy? What’s the answer? Here’s my take on where to focus your efforts: Just Starting When you are beginning your inbound marketing efforts, you may be just like a puppy, wiggling with excitement at all of the possibilities and dreams.
But like any company just starting with inbound marketing you want to think about setting a good foundation for your plans over the next 3-5 years. This starts with your website. Now we get back to the complexity piece of senior care organizations. It’s not just one corporate website you are considering. You need to also think about the digital presence of each of your communities. First priority: Each community will need its own page if not its own website This is important for several reasons, including Google listings, giving the community a home base online, and other inbound efforts that will be community focused in the future. Once that’s done, you’re ready for the next stage.
