Any tactic that helps improve email marketing results is always welcome especially when it’s such a simple technique. We already know that the ROI of email marketing is the highest on the market but that’s not for nothing. Using appropriate techniques for this format is essential to generate sales, and having a good email pre-header is one of them . You also already know that people are spending a lot of time consuming online content. Therefore, from the moment a lead is converted, your efforts must be focused so that it continues to the end of the sales funnel. With that, a detailed email marketing strategy makes all the difference.
So if you can get to users’ inboxes here’s what the email pre-header is and how to use it to increase your open rate! pre-header in email What is pre-header in email Have you ever noticed that some emails come with a sentence next to the email Bulgaria Phone Number marketing subject ? This phrase is called a pre-header. It is like a support phrase that must convince the recipient to open the message . This small snippet is inserted at the beginning of the HTML code to display the sentence next to the subject in message lists. The subject + pre-header duo is unbeatable to win over your recipient. After all, the lead can have dozens of messages in the inbox and your email needs to stand out to deserve the click.
So in case the topic alone isn’t enough to convince your leads the pre-header is like a second chance to attract attention and get the click . The right call could be what separates the message from opening or sending it straight to the trash. Pre-header in email How does the pre-header influence the open rate? Using a pre-header can have a big impact on your open rate, especially for messages accessed via mobile devices. As the screens are smaller, it is necessary to draw attention and arouse the reader’s curiosity . So his opening your message is much bigger. Aside from the email marketing subject , this small text is the only content the recipient can see. So, depending on what you write, the chances of opening can be higher or lower . Many people’s inboxes are a bit chaotic these days.